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For Immediate Release:
September, 2007
PPG Automotive Refinish
19699 Progress Drive
Strongsville, Ohio 44149
Contact:
Calvinia Fields
cfields@ppg.com
440/572-2800
STRONGSVILLE, Ohio – September 7, 2007 – PPG Automotive Refinish will introduce some exciting new additions to its Vibrance Collection™ brand of custom colors and special effect finishes at this year’s SEMA Show, October 30-November 2, at the Las Vegas Convention Center. Chief among the new products is Ditzler® Big Flake, an additive containing very large, color-shifting metallic flakes that produces a unique “retro” look when added to a basecoat or clearcoat.
“The product is named “Ditzler” after the Ditzler Color Company, which was founded in 1902 and purchased by the Pittsburgh Plate Glass Company in 1928,” said Randy Cremeans, manager, collision segments, North America for PPG Automotive Refinish. “Known as simply PPG today, the company marketed its Automotive Refinish products under the Ditzler name until 1986. Many of our custom finishers used Ditzler products over the years and are very nostalgic about the Ditzler name. We felt Ditzler® Big Flake was an appropriate name for this “retro-looking” product.”
Another new addition to the Vibrance Collection™ is PPG’s VC5200 Custom Clear, which is especially designed to achieve optimum performance when applying graphics. “This high solids, urethane clearcoat offers absolutely dynamite gloss, is easy to spray, and buffs like a dream,” said Cremeans. “Good graphics should be buried in the clear. VC5200 fills tapelines and graphics with great vertical hold.”
“This year’s display at SEMA will offer a show-stopping array of colors and finishes,” Cremeans continues. “Custom finishers and manufacturers of automotive accessories will want to see what PPG coatings can do for their products.”
For more information about the Vibrance Collectionä of custom finishes, visit the PPG booth at SEMA, #23091 or go to www.ppgrefinish.com. ##
About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company employs more than 34,000 people and has 125 manufacturing facilities and equity affiliates in more than 25 countries. Sales in 2006 were $11 billion. PPG shares are traded on the New York and Philadelphia stock exchanges (symbol: PPG). For more information, visit www.ppg.com.
PPG Automotive Refinish, 19699 Progress Drive, Strongsville, Ohio 44149
Ditzler and the Vibrance Collection are trademarks of PPG Industries.
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