Mitchell International Revs Up Partnership With Harley-Davidson® Motorcycles

For Immediate Release:
August, 2007

Contact:
Kam Hashim
Boston Communications
617-619-9803
kam@prboston.com
www.prboston.com

Integration of Harley-Davidson’s parts, pricing and factory accessories with Mitchell's UltraMate® Motorcycle creates standardized estimating platform

San Diego, CA  – August 1, 2007 – Mitchell International, a leading provider of information, workflow, and performance management solutions to the collision claims and repair industries, today announced a marketing and sales partnership with Harley-Davidson, Inc. Through this partnership, Harley-Davidson, Inc. will market and sell Mitchell’s UltraMate® Motorcycle estimating solution directly to its dealers.  The solution includes extensive Harley-Davidson model coverage as well as a comprehensive list of Harley-Davidson upgrade accessories.

UltraMate Motorcycle eliminates the time spent manually entering repair estimate data and makes importing estimates into shop management systems easier. Having access to accurate parts and labor information allows users to create work orders faster and easier than ever before. Users of UltraMate Motorcycle for Harley-Davidson reported a reduction in per estimate time from an average 2-3 hours to less than 30 minutes, with a typical user reporting an average estimate time of 15 minutes. This equates to an average of 15-25 hours saved per month.

”In the bike business, there are significant seasonal and repeat customer factors at work, so shorter repair cycle times translate into happier customers and a more profitable shop,” said Robert Carey, Parts and Service Manager, Harley-Davidson of Danbury, an early adopter of the new Harley-Davidson/UltraMate Motorcycle estimating solution. “UltraMate Motorcycle has enabled our shop to reduce cycle times by quickly creating fair and accurate motorcycle repair estimates that our insurance partners can understand and readily accept.”

Carey added, “I have grown dependent on UltraMate Motorcycle. It is a great tool for creating parts and accessories estimates in conjunction with the sales process of new bikes. The product is a real time saver and has helped us gain credibility with most of the major insurance companies."

“Mitchell is pleased to partner with Harley-Davidson and its dealer network to provide a streamlined and easy-to-use estimating solution,” said Alex Sun, President of Mitchell International. “With UltraMate Motorcycle, all participants in the claims settlement process benefit from faster estimating and repairs. Shops profit from reduced cycle times, repair customers are happier to be back on the road faster, and insurers are satisfied with an estimating solution that offers more repair options and fewer costly total loss designations.”

About Harley Davidson
Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and their retail customers.

About Mitchell International, Inc.
Mitchell International is a leading provider of information, workflow, and performance management solutions to the automotive insurance claims industry, serving carriers, collision repair facilities, and other commercial participants in the physical damage and auto-related medical claims markets. Mitchell facilitates millions of electronic transactions between more than 16,000 business partners each month to enhance their productivity, profitability, and customer satisfaction levels. For more information on Mitchell International, visit its Web site at www.mitchell.com.

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