PPG INTRODUCES HOT WHEELS® SPECTRAFLAME® PAINT YOUR RIDE CONTEST

For Immediate Release:
July, 2007

PPG Automotive Refinish
19699 Progress Drive
Strongsville, Ohio 44149

Contact:
Calvinia Fields
PPG Automotive Refinish
19699 Progress Drive, Strongsville, Ohio 44149
(440) 572-2800
cfields@ppg.com
 

STRONGSVILLE, OHIO – July 14, 2007 – PPG Automotive Refinish announces the Hot Wheels® Spectraflame® PAINT YOUR RIDE Contest. Custom painters, car builders, and hot rod enthusiasts are encouraged to enter their vehicles by creating a paint scheme using any of the 12 vibrant colors from the Hot Wheels® Spectraflame® paint line, a co-branded line featuring the colors found on  the popular Hot Wheels® line of die-cast toy vehicles from Mattel, Inc. Hot Wheels® Spectraflame® colors are part of the spectacular array of custom finishes that can be found in the Vibrance Collectionä, a PPG brand.

The Grand Prize winner will be selected from 12 finalists and will be awarded an exclusive Hot Wheels®  1/18” scale model award trophy featuring their winning paint scheme, and will be invited as a PPG guest to bring their vehicle to the 2008 SEMA (Specialty Equipment Market Association) show in Las Vegas, to be featured in the PPG booth.  The winning paint scheme will also be considered for use in production of a selected Hot Wheels® toy car to be introduced in 2009, manufactured and distributed by Mattel, Inc.  In addition, the winning vehicle will be featured on a 2009 PPG calendar along with other finalists, and will appear in the PPG Repaint Reporter magazine.

“This contest should produce some excitement within the restoration industry,” said Randy Cremeans, manager, collision segments, North America for PPG Automotive Refinish. “We anticipate that our custom finishers will create some spectacular designs with the unique selection of colors available through the PPG Vibrance Collection™ and the Hot WheelsÒ Spectraflame® paint line.”

The 12 eye-popping Hot Wheels® Spectraflame® colors are:  aqua; medium sapphire; lime gold; rich yellow gold; bright emerald; anti-freeze green; orange; bright red; Hot Wheels® blue; hot pink; light red; watermelon; and purple.

Contestants must complete a PAINT YOUR RIDE entry form available at the PPG booth at Goodguys and NSRA events where PPG exhibits.  Interested parties can also obtain an entry form and complete contest rules at www.ppgrefinish.com or by writing to:

PPG Hot Wheels® Spectraflame®
PAINT YOUR RIDE Contest
PPG Automotive Refinish
19699 Progress Drive
Strongsville, Ohio  44149

Download Contest Flyer

Contestants must submit a minimum of 2 photos of their vehicle, proof of use of PPG products, and a short description of the entry vehicle and paint scheme, along with the entry form.  The paint scheme must be created using PPG products, utilizing Hot Wheels® Spectraflame® colors for at least 25% of the paint job.  Entries must be postmarked by 11:59 P.M., April 30, 2008. 

For complete details and information on the PPG Vibrance Collection™ and the Hot Wheels® Spectraflame® paint line go to www.ppgrefinish.com

About PPG
Pittsburgh-based PPG is a global supplier of paints, coatings, chemicals, optical products, specialty materials, glass and fiber glass. The company employs more than 30,000 people and has 125 manufacturing facilities and equity affiliates in more than 20 countries. Sales in 2006 were $11 billion. PPG shares are traded on the New York and Philadelphia stock exchanges (symbol: PPG). For more information, visit www.ppg.com.

The Vibrance Collection is a trademark of PPG Industries.

Hot Wheels and Spectraflame are registered trademarks of Mattel, Inc.