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MATRIX SYSTEM® ACCEPTING ENTRIES FOR 2007 CALENDAR CONTEST
For Immediate Release:
May 24, 2006

Contact:
Rosina Dusseau, Marketing
248.668.8135 ext. 2228
rmdusseau@matrixsystem.com
www.matrixsystem.com
Walled Lake, MI – May 24, 2006 – Matrix System Automotive Finishes has been selected by MTV’s “Pimp My Ride” as the primary paint supplier for the show’s entire 2006-2007 season, which will feature the transformation of 16 vehicles. The first episode of the show’s new season is set to air on June 15, 2006 at 10 p.m. ET/PT.
"Pimp My Ride," is a makeover show which first hit the airwaves in March 2004. The show features automobiles considered “junkers”, picked off the streets of Southern California and "pimped," or reconditioned, to look like sleek, luxury vehicles. The transformations typically consist of a complete paint and tire job with custom rims, in addition a total rebuild and arsenal of flashy accessories that have included state-of-the-art music systems, DVD players, video games, and other top notch gadgets. Past “pimped” rides have even included espresso machines and popcorn poppers. In the newest season of "Pimp My Ride", viewers will witness a 1988 Cadillac Limo hooked up with a 50" plasma screen movie theater, a 1995 Mitsubishi Galant with its own white fur chaise lounge, and a 1976 ice cream truck remodeled with the latest technology, according to MTV.
Now in its third season, “Pimp My Ride” is one of MTV’s top-rated shows and has been featured on "The Tonight Show With Jay Leno" and "Jimmy Kimmel Live." Visit www.mtv.com for more information.
About Matrix System
Matrix System Automotive Finishes, Inc. is the largest manufacturer and distributor of automotive refinish paint products in the country, outside of the major national paint companies. Matrix paints, primers, clearcoats, hardeners and solvents are used in more than 5,000 body shops on more than 1,000,000 cars per year. Since 1983, the company’s facilities have expanded to over 85,000 square feet that include a modern production facility and a corporate headquarters and warehouse in Walled Lake, Michigan. For more information on Matrix System, call 1.800.735.0303 or visit www.matrixsystem.com.
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