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MATRIX SYSTEM® AUTOMOTIVE FINISHES 2006 SEMA DISPLAY TO FEATURE BUSHTEC BIKE AND TRAILER PROJECT

For Immediate Release:
February 22, 2006

Contact:
Rosina Dusseau, Marketing
248.668.8135 ext. 2228
rmdusseau@matrixsystem.com
www.matrixsystem.com


Walled Lake, MI – February 22, 2006– Matrix System Automotive Finishes is teaming up with Bushtec Performance Sport Trailers for its SEMA 2006 exhibit. The custom motorcycle and Bushtec cargo trailer will be displayed in Matrix’s booth for the 2006 show that will be held October 31-November 3. The bike and trailer design will be created and applied by Bushtec featuring Matrix System primers, sealers, basecoat and clearcoat.

Bushtec’s custom motorcycle and trailer will recapture the 1930s, considered to be the prime of automotive design. Combining old world craftsmanship and new technology, the motorcycle will be powered by a 1600cc Yamaha Road Star motor cradled in a custom frame by Rolling Thunder. Amenities will include a DVD, MP3, and CD player, in addition to Satellite Radio playing through an array of fairing mounted speakers, with screens mounted in the fairing and the rider and passenger backrests. The trailer will begin as a Bushtec Roadstar and undergo numerous modifications, including lengthening of the body, new style fenders and taillights, a subwoofer enclosure and amplifier rack, in addition to a large monitor and speakers residing under the lid, creating a mobile theater experience. The concept renderings for the project are being done by Joe Iacono of Iacono Designs in Pleasanton, California. Matrix will work with Bushtec in designing the paint layout and finish.

In addition to appearing on the main floor of the SEMA Show in the Las Vegas Convention Center, the bike and trailer will be displayed at the International Powersports Dealer Expo and several motorcycle events in 2007. Bushtec is looking for sponsors to contribute additional products and services to the construction of the custom motorcycle and trailer. Sponsors will be recognized with signage at SEMA 2006 and other events. “We view this as an opportunity to showcase the talents and products of Bushtec as well as those of manufacturers of unique and quality products,” said Andrew Preston, Chief Operating Officer at Bushtec Manufacturing & Sales, Inc. For more information on sponsorship, call 423.562.9900.

About Bushtec
Bushtec Mfg. & Sales, Inc., manufacturer of Performance Sport Motorcycle Cargo Trailers, has been referred to as “The Rolls Royce of motorcycle cargo trailers” by Rider Magazine. Founded in 1982, Bushtec is located in Jacksboro, Tennessee in a 50,000 square foot facility that encompasses metal fabrication, fiberglass manufacturing, paint preparation and application, and final assembly. Bushtec Trailers design and manufacturing are guided by the principles of Safety, Style and Performance.

About Matrix System
Matrix System Automotive Finishes, Inc. is the largest manufacturer and distributor of automotive refinish paint products in the country, outside of the major national paint companies. Matrix paints, primers, clearcoats, hardeners and solvents are used in more than 5,000 body shops on more than 1,000,000 cars per year. Since 1983, the company’s facilities have expanded to over 85,000 square feet that include a modern production facility and a corporate headquarters and warehouse in Walled Lake, Michigan. With a complete research, development, and quality control lab, Matrix products have proven to be exceptional in performance, durability, and application in thousands of shops across the country.

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