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PPG AUTOMOTIVE REFINISH LAUNCHES YEARLONG FUND-RAISING EFFORT FOR THE LEUKEMIA AND LYMPHOMA SOCIETY
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LAKE BUENA VISTA, Florida - March 23, 2005 – PPG Automotive Refinish has launched a yearlong fund-raising effort for The Leukemia and Lymphoma Society, the world’s largest voluntary health organization dedicated to funding blood cancer research and providing support and information to patients, their caregivers and healthcare professionals.
The effort was launched March 5 with an auction that took place during PPG’s Platinum Distributor Conference, held at the Wyndham Palace Resort and Spa in Lake Buena Vista, Florida. PPG Platinum Distributors bid on racing paraphernalia, posters, body shop equipment and supplies and more to raise over $32,000 for the cause.
Unveiled at the auction was the “Charity Chopper”, the brainchild of PPG Automotive Refinish, Ray Evernham of Evernham Motorsports, along with his foundation Racing for a Reason, and Dave Perewitz of Perewitz Cycle Fabrications. Featuring a spectacular Liquid Crystal paint finish from the PPG Vibrance Collection, the chopper’s design was headed by Dave Perewitz. Perewitz Cycle Fabrications custom built the one-of-a-kind V-twin bike, featuring a classic flame design by Perewitz himself.
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The Charity Chopper will tour the country with the PPG Show Truck at custom car and bike shows, and select NASCAR events throughout the year. In October 2005 the Charity Chopper will be auctioned on eBay, with 100% of all proceeds benefiting The Leukemia & Lymphoma Society.
Beginning in April until the Charity Chopper auction in October, PPG, Perewitz and Evernham will sponsor a monthly eBay auction. These auctions will feature high-profile collectible items which will help support the Society’s life-saving cancer research.
For more information on the Charity Chopper and the monthly auctions, visit www.ppgrefinish.com.
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