ASSURED PERFORMANCE NETWORK UNVEILS MARKETING SERVICES Marketing & Public Relations Services Added to Independent Shop Arsenal

For Immediate Release:
April 26, 2005

For more information contact:
Christine Stricker, Assured Performance Network
949-221-0088 X: 228
email: Christine.Stricker@AssuredPerformance.NET

February 28, 2005, Irvine, CA –Assured Performance Network, the co-op network for independently owned, best-in-class collision repair centers, announced today the unveiling of two marketing services, Public Relations & Promotions and Marketing Campaign Development. These marketing services are part of their overall mission to assist independent collision repair businesses in competing more effectively in the fast-changing market. Now, Assured Performance Network Member-Partners can take advantage of either one or both of these services to bolster their retail and wholesale marketing efforts.

The public relations and promotional services focus on helping qualified shops build their brand equity and reinforce their bonds with existing and potential customers throughout their communities. These services include the development of a complete in-depth plan, budget, and execution strategy that includes all of the local options tailored to the shop’s market position and overall message. It also includes the strategic and tactical implementation required to develop press releases, news stories and overall business coverage.

The marketing campaign development services focus primarily on retail marketing, and includes a written plan tailored specifically to the shops market demographics and psychographics, a budget, media buying, advertising tools, corporate imaging refinement, web development, video business profile, and more.

Scott Biggs, Assured Performance Network founder and CEO said, “There is more to marketing a shop than another one-sided DRP agreement. These two services are paramount for the shop to get back to the basics of owning their customer and owning their future. Our team of marketing professionals are proud to offer these unique services to best-in-class, independently owned collision businesses across the U.S.”

Assured Performance Network builds on years and thousands of commercials, advertising and marketing campaigns created under the previous business banner, Business Development Group.  The same resources, and far more, are now available to shops to reinforce their consumer marketing (retail) approach.  These efforts compliment and strengthen existing wholesale marketing such as dealership and DRP referral programs.  Also, effective retail, consumer-oriented marketing can help ensure that the most qualified collision businesses are on an insurance company's DRP program regardless of the trends and other deals.

About Assured Performance Network

Assured Performance Network is a regionally focused, national co-op network. Qualifying shops become share-holding Member-Partners enabling them to work together, independently through the legal structure of a co-op. All profits from Assured Performance Network are distributed to the Member-Partner shops on a “percentage of patronage basis.”

or more information about Assured Performance Network visit: www.AssuredPerformance.NET, or call Kevin Caldwell at 949-221-0088 X: 231.

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